South Moon Under
Philadelphia, PA

For a regional upscale clothing and accessories retailer with roots as an Eastern Shore surf shop, we transformed a 2-story building and basement into a 3-story retail destination. Part urban ruin, part sleek modernism and part funky chic, this complete rehabilitation combines multiple design influences into a fresh approach that combines gritty texture, glassy transparency and local art. By opening up the physical volumes of the existing structure, we created visual connections that remove the traditional limitations of long narrow, multi-floor stores. Changes of level and shifting floor plates draw the visitor through the store, with each vantage point inviting one deeper into the spaces. Collaborators include Jeff Schoellkopf Design of Warren, VT and otto design group of Philadelphia, PA.